The publication for the AI-native founder.
The Vibed is a publication for founders building with AI. A few years ago, turning an idea into a working product meant hiring a developer, spending thousands of pounds and waiting weeks or months to see something ship.
That world is gone.
We're now in a space where you can build what's in your imagination in a fraction of the time, for a fraction of the cost. The Vibed is here to document that shift, and the people leading it.
We cover the opportunity. But we also cover the hard parts. Security. Ethics. The things that go wrong when non-technical founders ship production software. This isn't a hype machine. It's a publication built to help you make good decisions.
Why The Vibed?
The Vibe Coding Era
Software is being built differently. The people leading that shift often don't look like traditional founders, and the tools they're using are moving faster than anyone can document them. We're here to document it properly, without the hype.
Founder-First
Every piece is written for people actively building. No filler, no jargon, no content designed to impress other writers. If you're shipping a product this quarter, this is for you.
Honest Opinions
The AI space is full of noise, affiliate links and breathless tool reviews. The Vibed has a point of view. We tell you what we actually use, what's worth your attention and what isn't.
Software is no longer a technical barrier. It's a creative choice.
You used to need a team of engineers to turn an idea into a product. Now you need a clear vision and the ability to describe it. We call this vibe coding, and it's changing who gets to build.
"The future belongs to those who can describe it best."
Meet the Founder
Toni Martin
Founder & Editor-in-Chief
Toni is a founder, agency owner and vibe-coder based in the UK. She started The Vibed to document the shift from "how to build" to "what to build", and to give other non-technical founders a publication that sounds like them, not like a tech blog written for engineers.
The Vibed
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